Justin and Theresa Kegley navigated the pandemic and came out stronger. Through ProFit's Business Accelerator and Iron Circle programs, they doubled annual revenue from $317,000 to $650,000, purchased their gym's building, and expanded with a new health and wellness center.
Justin and Theresa Kegley were running Movement Fitness in Rockford, Illinois when the pandemic hit. Like most gym owners, they faced an existential crisis -- a forced closure, lost revenue, and an uncertain future. What they did with that crisis is what separates them from the gym owners who never recovered.
Rather than retreating, they invested in their business. Through ProFit's Business Accelerator and Iron Circle programs, they implemented the systems and financial tracking that allowed them to make clear, data-driven decisions during an uncertain period. They built the operational infrastructure that would allow Movement Fitness to emerge from the pandemic stronger than it entered.
The results speak for themselves. Annual revenue grew from $317,000 to $650,000 within four years. They purchased the building that houses their gym, eliminating rent as a variable cost and building equity in a real asset. They expanded with a new health and wellness center, creating an additional revenue stream.
Justin and Theresa's story is about more than revenue. It is about what happens when gym owners stop seeing their business as a source of stress and start seeing it as a vehicle for creating real impact in their community. Movement Fitness is not just a gym. It is a place where lives change.
Their success is a direct result of the systems, accountability, and peer community that GBC's programs provide. The pandemic was a test. They passed it -- and came out the other side with a business that is twice as large and twice as valuable.
"We're not just a gym. We're not just doing fitness stuff. We're doing life change here."
-- Justin & Theresa Kegley, Movement Fitness
