Payden and Lane Montgomery were running a solid gym in Peachtree City, GA but knew they had more potential. After switching to a semi-private training model with ProFit's guidance, they significantly increased their average client value to $399/month and are on track for $1 million in annual revenue within six months.
Payden and Lane Montgomery had built GoPerformance and Fitness in Peachtree City, Georgia into a respected gym generating $35,000 to $45,000 per month. They had a strong client base, a good reputation, and a genuine commitment to delivering results. But they knew they were not operating at their full potential.
The turning point was a strategic decision to switch to a semi-private training model. This was not a small adjustment -- it required restructuring their entire service delivery, repricing their offerings, and rebuilding their sales process around a higher-value client experience.
With guidance from ProFit's Iron Circle, they made the transition systematically. They increased their average client value to $399 per month, expanded their coaching staff to support the new model, and rebuilt their marketing to attract the right clients for the semi-private experience.
Within six months, GoPerformance and Fitness was on track for $1 million in annual revenue. This is the 2.0 chapter -- a complete business transformation, not just a revenue bump. The business is fundamentally different: higher value, better client outcomes, more scalable, and more profitable.
Payden and Lane's story is a clear case for the power of the right service model combined with the right coaching. The semi-private transition is not easy, but with the right framework and support, it is one of the most powerful moves a gym owner can make.
"We have leveled up our whole business. This is the 2.0 chapter for us. And ProFit has helped pave the way."
-- Payden & Lane Montgomery, GoPerformance and Fitness
