TJ and Jess Gehring launched 4F Coaching in Graham, WA and were already doing $20,000/month. By joining the Iron Circle, they implemented the right systems from day one, avoided common pitfalls, and grew to over $40,000/month within their first six months in business.
TJ and Jess Gehring opened 4F Coaching in Graham, Washington with a strong start. They were generating over $20,000 per month from day one -- a result that most new gym owners would consider a success. But TJ and Jess knew that starting well and scaling well are two different things.
They joined the Iron Circle before the common mistakes had a chance to compound. Most gym owners spend years learning through trial and error -- making the same mistakes that hundreds of gym owners before them have already made and paid for. TJ and Jess decided to skip that process.
By implementing the right systems from the beginning -- structured lead generation, a clear sales process, strong client retention frameworks, and operational infrastructure -- they avoided the pitfalls that typically slow new gym owners down. They built the foundation for scale from day one.
Within six months, 4F Coaching was generating over $40,000 per month. They had doubled their revenue in the first six months of business -- a result that most gym owners spend years trying to achieve.
Their story is a powerful argument for investing in coaching early rather than waiting until you are struggling. The cost of the mistakes you avoid is almost always greater than the cost of the coaching that helps you avoid them.
"Every part of us is thankful for the Iron Circle."
-- TJ & Jess Gehring, 4F Coaching
