Scot Wilson and Matt Thoma co-own Results by Design Fitness in Louisville, KY. After joining the Iron Circle, they more than doubled monthly revenue from $30,000 to the high $60,000s and both now work three-day work weeks with a team running day-to-day operations.
Scot Wilson and Matt Thoma had been running Results by Design Fitness in Louisville, Kentucky for years. They were doing $30,000 per month -- a respectable number -- but they were working constantly and the business required their daily presence to function. There was no separation between the owners and the operation.
After joining the Iron Circle, the first year was hard. Implementing Client Lifecycle Automation, rebuilding their digital marketing, and building the team infrastructure required more work, not less. Scot is honest about this: it made them work harder than they had in years.
But the work was different. It was the kind of work that builds systems rather than just fills sessions. It was investment, not just effort. And 2.5 years later, the payoff was clear.
Results by Design Fitness was generating revenue in the high $60,000s per month -- more than double where they started. More importantly, both Scot and Matt had stepped back from day-to-day operations. They both work three-day work weeks. Their team runs the show.
Their story is the clearest illustration of what the Iron Circle is actually designed to produce: not just more revenue, but a business that works for the owners rather than the other way around. The three-day work week is not a fantasy. It is a system.
"It definitely made us work harder than we had worked in years, but now fast forward two-and-a-half years and Matt and I have been able to take some steps away. We both work three-day work weeks, we have a team in place that are running day-to-day operations and running the show, and that has been a huge thing."
-- Scot Wilson & Matt Thoma, Results by Design Fitness
